TRANSITION TASK
MUSICAL GENRES TO CONSIDER FOR CAMPAIGN
POP
Example of pop music: Call Me Maybe - Carly Rae Jepsen
Pop music is a genre of popular music. The phrase 'pop music' first came about in the middle of the 1920s, and it meant a piece of music that had "popular" appeal. Pop music mainly focuses on being enjoyed by anyone and having commercial success more than being complex, and usually uses elements of other genres and styles such as dance, country, urban and rock. Pop music generally uses a simple and memorable melody with repetitive lyrics. They usually have a verse and a chorus and a bridge connecting them. The vocal style used in pop is heavily influenced by African American musical traditions such as rhythm and blues (R&B), soul music and gospel. Pop songs are often about love and about dancing.
I would consider using pop as the genre of our music video campaign as pop songs are usually catchy and enjoyed by a large audience of people, such as Call Me Maybe by Carly Rae Jepsen which was one of the most popular pop songs of 2012 and went to number 1 in many countries. They are fun to listen to and to create and our focus would be to appeal to a large audience, with music that they can enjoy.
I would consider using pop as the genre of our music video campaign as pop songs are usually catchy and enjoyed by a large audience of people, such as Call Me Maybe by Carly Rae Jepsen which was one of the most popular pop songs of 2012 and went to number 1 in many countries. They are fun to listen to and to create and our focus would be to appeal to a large audience, with music that they can enjoy.
R&B
Example of R&B music: Post To Be - Omarion Ft. Chris Brown & Jhene Aiko
R&B is the abbreviation of rhythm and blues. It is a genre of popular African-American music that originated in the 1940s and it combines elements of soul, funk, pop, dance and hip hop. R&B was one of the most popular genres of music in the African-American community during this time. Early R&B music originated in Atlanta, Georgia where black-owned radio stations and theatre venues helped to make the music thrive. Examples of influential and well known R&B performers are Ray Charles, Little Richard, Whitney Houston and James Brown.
R&B is one of my chosen genres as many of the people and my group and I enjoy listening to music of this genre. It would also be fun to create the video and many young people today also enjoy R&B. I also believe this genre would best suit the unsigned artist that I am considering.
R&B is the abbreviation of rhythm and blues. It is a genre of popular African-American music that originated in the 1940s and it combines elements of soul, funk, pop, dance and hip hop. R&B was one of the most popular genres of music in the African-American community during this time. Early R&B music originated in Atlanta, Georgia where black-owned radio stations and theatre venues helped to make the music thrive. Examples of influential and well known R&B performers are Ray Charles, Little Richard, Whitney Houston and James Brown.
R&B is one of my chosen genres as many of the people and my group and I enjoy listening to music of this genre. It would also be fun to create the video and many young people today also enjoy R&B. I also believe this genre would best suit the unsigned artist that I am considering.
INDIE/ALTERNATIVE ROCK
The 1975 // Robbers from Derek Hansen on Vimeo.
Example of alternative rock: Robbers - The 1975
Alternative rock is a genre of rock music and indie rock is a genre of alternative rock that originated in the 1980s in the UK. Some of alternative rock's subgenres are dream pop, indie pop, grunge, jangle pop and lo-fi. The term indie rock comes from "independent" and it describes the small, low-budget labels on which their music is released, and the 'do it yourself' attitude of the artists. They are given the freedom to experiment with different sounds, emotions and subjects that may appeal more to a niche audience. 'Alternative' refers to the genre's contrast from mainstream music rock by using distorted guitar sounds, transgressive lyrics and nonchalant attitude. Allmusic describes indie rock as including a number of "varying musical approaches [not] compatible with mainstream tastes" and are linked by an ethos more than a musical approach.
Indie/alternative rock is one of my chosen genres as I and others in my group also enjoy this type of music. Choosing this genre would give us an opportunity to experiment with different types of styles and music video ideas, as music videos of this genre are usually simple or unusual and they usually have a meaning behind them.
Alternative rock is a genre of rock music and indie rock is a genre of alternative rock that originated in the 1980s in the UK. Some of alternative rock's subgenres are dream pop, indie pop, grunge, jangle pop and lo-fi. The term indie rock comes from "independent" and it describes the small, low-budget labels on which their music is released, and the 'do it yourself' attitude of the artists. They are given the freedom to experiment with different sounds, emotions and subjects that may appeal more to a niche audience. 'Alternative' refers to the genre's contrast from mainstream music rock by using distorted guitar sounds, transgressive lyrics and nonchalant attitude. Allmusic describes indie rock as including a number of "varying musical approaches [not] compatible with mainstream tastes" and are linked by an ethos more than a musical approach.
Indie/alternative rock is one of my chosen genres as I and others in my group also enjoy this type of music. Choosing this genre would give us an opportunity to experiment with different types of styles and music video ideas, as music videos of this genre are usually simple or unusual and they usually have a meaning behind them.
SEARCHING FOR AN UNSIGNED ARTIST
I contacted a close friend of mine named Huldah Zoe as she is a singer and she had recently had shown interest in taking part in our project. It would also be a good opportunity for her to be involved in a project that involves both media and music to give her more experience in the process of creating music, music videos and music products; which will be helpful to her if she decides to carry on with music and singing.